Calling All Doodle Brains

[Post written by TomTod’s Chief Ideation Officer, Abby Shaub.]

January is a month of reflection, new beginnings and resolutions. People join gyms, start diet plans and begin new hobbies. Resolutions can be a catalyst for change, as some transformations last well into the year.

I recently read an article in Fast Company about the importance of doodling to boost creativity. “Studies have shown that doodling can free up short- and long-term memory, improve content retention and increase attention span. It can also produce creative insight,” stated Jennifer Miller. This topic is unpacked even more in Sunni Brown’s book, The Doodle Revolution.

A lover of art, sometimes in school I found myself doodling. During the school day, art was discouraged outside of art class, as it could serve as a distraction. This article helped me see that doodling about spoken information during presentations or lectures can actually help boost memory and productivity. What exciting news for the doodlers and scribblers of the world!

At TomTod, we encourage students to embrace creativity. When students are in the dreaming phase, we give them space to develop unique solutions. Our Artsplorations during the Dreamoratory display this concept, as students study an art medium for an hour each day, diving into hip hop, dance, visual arts, improvisation and storytelling. Artsplorations help students form problem solving, brainstorming and critical thinking skills.

As January progresses, I hope you develop resolutions to boost your creativity that transform into habits, to see your world brimming with whimsy and possibility.


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